Must Know Digital Asset Management Terms – Part 3

In the past two articles of this five part series, the following terms have been explained: Digital Asset, DAM, DAMS, MAM, ECM and HSM. It is import that the previous terms, and those to follow, are understood before deciding on any Digital Asset Management System.

BAM (Brand Asset Management Systems)
Content re-use is integral for marketing and sales. Consider, for example, how often the following are re-used: logos, fonts and product images. This is a company’s front line of presentation and there must be a global (in all sense of the word) consistency. Brand asset management must take into consideration all marketing avenues. Until relatively recently there was only radio, newspapers, magazines and television to contend with. Today, a company’s branding has to take into consideration all the burgeoning forms of digital media. Consider the different presentation requirements for the following:

ñ  Desktop computers

ñ  Laptop computers

ñ  Smart phones

ñ  Tablets

ñ  eReaders
Presently, a good Brand Asset Management System needs to take all of the aforementioned media into consideration.

LAM (Library Asset Management Systems)
This is a system that needs to be employed for large volumes of static data. Examples of this type of media would be videos or photos. Library Asset Management System can essentially be viewed as an archival system for re-usable media or reference material that is not expected to be altered. Training, instructional or historic videos and photos, instructional documents and forms are examples of data that may be found in a LAM system.

PAM (Production Asset Management Systems)

For companies requiring management of media as it is being created, then a Production Asset Management System is required. Any form of digital media production, be it animation, 3D film creation, video production or storage of visual effects, will benefit from a PAM system to help with program management and work-flow.

In part four or this five part series, three more essential terms in Digital Asset Management will be explained. Knowledge is power, and for any business to succeed in the modern digitized world, the best possible DAM system must be leveraged.

Identity theft – Prevention Tips Part 1 of 2

Have you ever heard of the phenomenon known as ‘shoulder surfing’? If your first thought was to immediately imagine some kind of radical new water sport that your kids might be into, well, unfortunately you’re wrong. Turns out ‘shoulder surfing’ is actually much more insidious, as it is a term used to describe a type of identity theft (*’shoulder surfing’ is where a thief simply lurks behind you, but within close enough distance to simply glance over your shoulder to see what your pin number is). Identity theft occurs all the time; credit card numbers are stolen from your mail, your personal information can be stolen when a network or server is hacked into, phishing emails attempt to steal information by posing as a legitimate business or person, etc. Identity theft is everywhere and can happen to anyone. Also, more and more often identity theft leads into a much more damaging and serious scenario, where the stolen information can be extrapolated into full blown identity fraud. Imagine somebody, somewhere with enough of your personal information that they can actually impersonate you for further gain. Scary, isn’t it?

For a business owner, the threat of identity theft is something that must be taken very seriously. Personal information of clients or customers must be protected at all times from the potential threat of theft. New employees can be screened and an online background check can uncover anything unsavory before you’ve hired them. However, what about external threats? If a hacker gains access to your database and is able to steal all of the customer financial information you have – credit card numbers, etc. – you’re likely going to be in a potentially actionable position, as it is your responsibility and not the customers’ to safeguard your information on file. It’s pretty easy to understand how something like this could be potentially very damaging to the livelihood of your business. So what are the ways in which a business owner can protect themselves and their customers’ personal information?

Secure your business premises -

This is the first, most basic step you can take. An alarm system, monitored by a security company, is an effective and simple deterrent to criminals. Re-enforce the premises with deadbolts for all the doors, shatterproof glass for windows, etc.

Store all your records in a safe (and secure) place -

Any information that is stored on paper should be kept in a secure and lockable filing cabinet or similar storage vessel and make sure they are locked every night or any time you are away from your place of business. Some business owners may choose to forgo this and take the next step by using a locking safe. A secure cabinet or safe is a good place to keep back-up or duplicate copies of important information as well as back-up copies of database information.

Don’t need it? Shred it! -

It’s never a good idea to simply throw old, un-needed, or non-sensitive records into the recycle bin or garbage without shredding them first – a recycling bin outside of your business is a haven for identity thieves looking for information. Business records of any kind (*especially old bills or invoices), regardless of sensitivity, should be shredded. Smaller businesses and home based operations can buy shredders for home use; bigger establishments can enlist a professional service that picks up your recycling and shreds it too.

Be mindful when you’re on the phone -

The tried and true landline phone is likely where countless identity theft schemes have been executed – it’s a perfect tool for thieves since over the phone it’s easy to impersonate anybody. While there has been much advancement in technology that enables you to verify and confirm identity, it’s still fairly easy to conduct a telephone based scam. Never give out sensitive information on the phone about your business or your customers without being positive that the caller is who they say they are, regardless of how convincing they may seem.

Place limits on computer access -

Many “open” work environments such as hospitals, office buildings, etc., are easily accessible by just about anyone. For this reason, it is common practice for these places to have all computers on premises password protected, as it eliminates the risk of any person being able to access a computer when no one is around. However, it’s not just outside access you’re protecting yourself from because internal access is also a potential issue. It is likely that not every employee in the workplace will need the same level of access to information; passwords for sensitive information should only be given to those that need it on a regular basis and anyone else can ask for single use access when required.

Part 2 will illustrate more ways that you can prevent identity theft.

Preventive visit – the first one’s on us

Wouldn’t you want to know whether or not you were at risk for a possibly degenerative or debilitating disease or illness? Of course you would – that’s why you and millions of others make an annual trip to your health provider for an overall inspection of health, commonly referred to as a ‘check-up’. Medicare covers a one-time preventive visit to your doctor within the first 12 months that you have medicare plan b. This is considered to be a preventive visit, sometimes referred to as the “welcome to medicare” visit that is meant to assess a number of health related items.

This preventive visit will help to establish a basic ‘health profile’ for your doctor. A thorough over view of your health will likely include a review of your entire medical and social history as it relates to your health, information and (if necessary) counseling regarding preventive services – these preventive services range from up to date inoculations and shots, screenings for specific conditions and referrals where necessary. It is, essentially, a really good opportunity for you to discuss any health related issues or questions you may have – when your appointment is scheduled, think about any questions or concerns you’d like to discuss beforehand and attend the appointment well prepared. Just remember to keep your questions health related – for example, discussing the merits of medicare supplement plan b and whether you require it is best left to discussion with the appropriate person or people.

There will of course be other things to take care of during your ‘welcome’ visit; it won’t just be a question and answer session. Your medical history will be recorded, your weight, height and blood pressure will be recorded, your body mass index calculated and you’ll be given a basic vision test. Based on the appointment, your doctor may recommend further tests, referrals to specialists, etc. You won’t really be required to bring anything, but you should have the following – your medical records, family health history and a list of any prescription drugs you are currently taking and why. Your medicare information, and any medicare supplements information, should also be available.

Remember – the assessment is free, so long as it is within one year of your enrollment in plan b.